The success of omni-channel customer experience lies in enabling seamless navigation between channels and providing an integrated as well as consistent experience to the customer. Leading researches show that brands with effective omni-channel strategies retain on average 89% of customers, all the more reason for banks to employ only the best of breed solutions for each channel.
A critical component that drives the success of best of breed ensemble of solutions led omni-channel approach is the data exchange between these solutions. When developed bespoke, these solutions can act as a bottle neck on account of their inability to exchange data seamlessly, thereby leading to sub optimal decision making and challenging governance.
The guiding principle of our approach is the creation of a business logic-aware data middleware that is extremely flexible, nimble, agile, and scalable. This can successfully address the challenge of seamless customer experience.
Salient features of our approach are
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