Maveric’s Anoop Melethil‘s article on ‘Marketing to the always connected customer’ has been published in Business World.
Maveric’s Anoop Melethil’s article on ‘Marketing to the always connected customer’ has been published in Business World.
Home >
News & Events >
Article by
Recent News
Data analytics: Driving super personalised customer experience for banks
FIs have been at the centre of technology adoption and are pioneers in using new age technologies such as AI, ML, Advanced Analytics and more. The way they use these technologies evolve, as the customers of today who are extremely sophisticated and adopt rapid digitisation in all aspects of life. In the early 1990s, Bill […]
12 April 2024
Navigating ethical landscape: AI’s impact on Data Privacy
The integration of Artificial Intelligence (AI) has transformed our approach to data privacy, ushering in a new era fraught with ethical considerations. Formerly, our focus was primarily on protecting text-based information, but with AI’s evolution, our concerns now extend to safeguarding spoken words, images, videos, and text, presenting a complex landscape that demands innovative solutions. […]
10 April 2024