Home > blog > Multiple QE Foundations to Drive Exceptional Customer Experience

Customers’ expectations continue to rise as new technologies are merged to create appealing, quick, feature-rich, secure, adaptable, and turnkey software solutions. They desire high-performing software applications regardless of digital devices, browsers, operating systems, or networks. With the prevalence of so many channels and techniques, the complexity of software systems (and the likelihood of their failure) would inevitably increase. To address such obstacles, businesses must use quality engineering instead of traditional software quality assurance services.

Collaborating with deep banking domain experts with proprietary technology solutions like Maveric offers a competitive edge for companies seeking QE excellence.

Bringing the superior QE edge to the BFSI sector

As the complexity of software programs, particularly ERP applications, increases, software quality engineering can aid in developing a tool-agnostic platform to facilitate product releases. Using the Agile and DevOps methodologies, QE services can assist businesses with designing, developing, and testing software applications. The AI-enabled technologies can immediately uncover bugs that limit the delivery of exceptional CX. AI can utilize tools such as chatbots and social networking accounts to examine and validate the functionality of applications. For the execution and verification of customer experience testing, a comprehensive digital quality engineering process must handle a variety of difficulties. These include integrating Agile and DevOps approaches into the value chain to automate it.

The power of extreme automation in the service of CX

Extreme automation combines numerous disruptive technologies to automate all application and process components. This covers the automation of build verification, regression tests, underwriting, and testing of all insurer and customer touchpoints. BFSI providers must deal with more complicated, labor-intensive, and time-consuming product cycles due to the growing demand to deploy new software or products frequently and efficiently. Extreme automation allows leading FIs to consolidate their vulnerabilities, such as antiquated systems and human back-end operations. It provides a cost-effective and technologically efficient foundation that enables insurers to address new needs and concentrate on long-term business objectives.

Quality Engineering

Role of AI-enabled QE Testing for Next-Gen CX

Subsequent-generation application testing is a component of testing the linked world of IoT devices, smart wearables, virtual reality, and real-time relationships, as well as the digital ecosystems that have been manipulated. Future digital initiatives can gain scalability, adaptability, and tangibility through testing. But as the complexity of next-generation systems increases, old methods of distributing updates will no longer keep you agile. We require a software quality engineering framework that would assist us in delivering goods and services with zero defects and at a faster rate. Using Agile and DevOps methodologies, QE services may help businesses design, develop, and test applications fast and consistently. AI-enabled technologies can swiftly uncover bugs that limit the delivery of a fantastic customer experience.

Today, C-suite leaders are taking a holistic approach by recognizing the need to manage or influence a significant portion of the customer experience. They are integrating quality engineering into every stage of the development cycle so that it is embedded in every line of work.


Customer experience has become a pillar of success, and businesses are tearing their hair out over how to accomplish it without breaking the wallet. It determines the success or failure of every company enterprise and should be the primary focus of any corporation.

Developers, QA professionals, and customer support representatives are tasked with creating a superior client experience; therefore, they must ensure seamless procedures. This should be true regardless of the digital touchpoints used by customers, including smartphones, desktops, tablets, laptops, notebooks, and wearables. However, ensuring the same requires a distinct way of thinking in the form of quality engineering. In conclusion, digital quality engineering can improve CX (customer experience). It is an Agile and DevOps-based methodology in which the QA process is automated to produce continuous integration, testing, and delivering results.

About Maveric Systems

Starting in 2000, Maveric Systems is a niche, domain-led Banking Tech specialist partnering with global banks to solve business challenges through emerging technology. 3000+ tech experts use proven frameworks to empower our customers to navigate a rapidly changing environment, enabling sharper definitions of their goals and measures to achieve them.

Across retail, corporate & wealth management, Maveric accelerates digital transformation through native banking domain expertise, a customer-intimacy-led delivery model, and a vibrant leadership supported by a culture of ownership.

With centers of excellence for Data, Digital, Core Banking, and Quality Engineering, Maveric teams work in 15 countries with regional delivery capabilities in Bangalore, Chennai, Dubai, London, Poland, Riyadh, and Singapore.

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Maveric Systems