Industry Report
Today, most banks with the right investment appetite have access to all the necessary and critical means (Technology, process, people, strategies, and frameworks). However, this access is no longer enough to differentiate and win.
True success lies in how these tools, platforms, and strategies are executed. In this context, digital marketing enables 1:1 targeting and personalized engagement, which is essential in a hyper-competitive environment where differentiation is about tailored communication and customer engagement.
More Resources
PODCAST
Strategic Digital Marketing Insights for Customer Retention
Listen to three Banking CX veterans as they delve into Maveric’s Banking Edge Report 2024, exploring the criticality of customer retention and expansion in today’s volatile banking landscape. Come away with insights and practical strategies to navigate the complexities of the digital marketing landscape, more specifically
VIEWPOINT
Transform Your Banking Strategy with Optimizing Client Retention: Digital Marketing Blueprint for Banks.
The newsletter – a companion piece to Maveric’s Banking Edge Report 2024 – offers Banking leaders valuable insights and strategic frameworks to enhance client retention and growth in the banking industry. Learn how the urgent focus on actionable digital marketing insights must meet the need for optimizing frameworks and performance-tracking success metrics.
FLYER
Optimize your client retentions with Maveric’s Digital Marketing Blueprint
In today’s volatile economy, customer retention requires Banks to optimize their digital marketing strategies, enhance customer engagement, and drive sustainable growth across different sectors. Learn how Maveric’s three-step contextualized framework, tailored for retail, corporate, and wealth banking sectors, helps banks identify influencing parameters, build sector-specific channel mixes, and create personalized customer experiences.
INFOGRAPHIC
CX Aligned Digital Marketing Mix & Budget Allocation
The latest CX report provides a three-step framework delivered with the help of the right marketing mix and budgetary allocation tailored for retail, corporate, and wealth banking sectors. Read the latest infographic to know more.
BLOG
Navigating Banking Challenges in 2024: A Call for Contextualized Client Retention Strategies
Due to a slowing global economy and heightened competition, banks must shift their focus from traditional customer acquisition strategies to a more sophisticated and contextualized approach centered on customer retention and expansion. Read the blog to learn how banks are moving the needle via customer retention, a cost-effective way to sustain revenue in the current economic climate.
BLOG
Digital Marketing: Anchoring Strategies Around Brand Promise and Customer Persona
As digital marketing is vital to customer retention and growth, determine how banks must align their strategies with their brand promise and specific customer personas. This personalized approach ensures that every customer touchpoint resonates with the bank’s core values and meets the unique needs of each segment, fostering trust and loyalty.
BLOG
Driving Growth in Banking: Effective Digital Marketing Mix and Budget Strategies
Banks must optimize marketing spend. The Maveric Banking Edge Report 2024 provides a framework for this by identifying key influencing parameters and building sector-specific channel mixes. By personalizing marketing efforts and aligning with clear business objectives, banks can maximize ROI and ensure efficiency.
BLOG
Building Trust and Engagement: Effective Content and Influencer Marketing Strategies for Banks
Content and influencer marketing are crucial in banking’s digital marketing strategy. Learn how content marketing provides education and engagement while influencer marketing helps reach new audiences and build trust. This companion blog to Maveric’s 2024 report provides valuable insights into leveraging these channels, helping banks create a robust digital marketing strategy.
BLOG
Maveric’s framework for optimizing Digital Marketing Mix and Budget allocation
While Maveric’s Banking Edge Report 2024 provides a strategic framework for digital marketing, successful execution faces channel-specific challenges. The blog addresses these challenges, offering mitigation strategies for areas like CX personalization, SEO/SEM, content marketing, social media, marketing automation, influencer marketing, email marketing, and ABM.
