Home > News & Events > Maveric Systems expands its operations across Europe and United Kingdom Makes key leadership hires for the EU, UK, and US markets

Maveric Systems, a domain-led BankTech solution specialist, has expanded its operations in Europe, the United Kingdom, and the United States to assist businesses in accelerating their growth. The company has also hired three key leaders – Steve Brown, who has joined from Tata Consultancy Services, Aschwin Rozema from Wolters Kluwer, and Lars Tisén from Sigma Software, to augment business across Europe, the United Kingdom, and the United States of America.

Seasoned veterans in banking and financial services, the three leaders have a repertoire of scaling the banking business regionally and closing several big-ticket deals. Utilizing their deep domain background and strategic sales acumen, Steve, Aschwin and Lars will focus on further building Maveric’s business across key and regional accounts in the USA, the EU, and the UK.

Aschwin Rozema, Sales & Alliance Lead – Europe, will be building and maintaining partnerships in the EU. His primary focus will be expanding the organization’s footprint in the Benelux and Nordic regions and adding regulatory reporting to Maveric’s portfolio. His 30 years of experience in the financial sector include servicing several Dutch majors, helping them scale businesses, and strengthening client partnerships.

Lars Tisén, who joins as Director – European Sales, brings 30+ years of experience across all facets of IT, Banking, Financial Services, and Insurance. Entrusted with acquiring new logos in the Benelux and Nordic regions, he will be championing Maveric’s business development ambition and aligning the organization to deliver high value to the customers.

Steve Brown, Director, Major Markets – US, has more than 30 years of experience covering Core Banking Systems, Cards & Payments, Mortgage Lending, and Digital and Cloud Transformation. He will also help build an impactful sales organization apart from key and regional business accounts.

Industry reports indicate that the global digital banking market is growing at a CAGR of 15.7 % YoY and is likely to reach a value of $30.1 billion by 2026. The European, UK, and US markets show tremendous potential for growth and servicing opportunities.

This provides the necessary impetus for an organization to tap into these markets. Maveric Systems expects their expansion in both US and Europe is expected to contribute 20% of the revenue by FY 24-25 roughly 30-35MUSD.

Speaking on the expansion, P Venkatesh, Co-founder & Director of Maveric Systems, says, “We are pleased to welcome Steve, Aschwin, and Lars to the Maveric family as we continue to grow and expand globally. We believe their domain expertise and collective experience will be immense value-adds to our organization. Their proven capabilities and demonstrated success in building key and regional accounts will help Maveric forge more strategic alliances.”

“Maveric Systems has been sharply focused on building an organization committed to customer success using our solution-based approach. Our efforts have made Maveric the tech partner of choice for various banking leaders across Europe, the Middle East, and APAC regions, with expansion across Continental Europe and the US in progress. Our plans place us well on track to achieving our mission for 2025. We are thrilled to have our team flourish, in tandem with the growing opportunities in the global banking technology arena.” Venkatesh further added.

About Maveric Systems

Started in 2000, Maveric Systems is a niche, domain-led, BankTech solutions specialist partnering with global banks to solve business challenges through emerging technology. Our 3000+ specialists use proven solutions and frameworks to address the most pressing CXO challenges across customer experience, digital operations, connected core, regulatory compliance, analytics, and cloud enablement.

Across retail, corporate & wealth management domains, we accelerate digital transformation through our inherent banking domain expertise, a customer-intimacy-led delivery model, and differentiated talent with layered competency in deep domain and tech leadership, supported by a culture of ownership, energy, and commitment to customer success.  With centers of excellence for Data, Digital, Core Banking, and Quality Engineering, our global presence spans 15 countries with regional delivery capabilities in Bangalore, Chennai, Dubai, London, Poland, Riyadh, and Singapore.

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