VoCAL App Analytics
In a digital marketplace hyper focused on mobile applications, competitors jostle for the thinnest of edges. Customer feedback across omni-channels is a veritable gold mine for product leaders. With ever increasing data sources, and today’s possibilities available via data transformation capabilities and data analytics processes, Maveric’s VoCAL – is a significant ‘Voice of Customer’ solution. As Mobile Banking gains traction in Customer acquisition and retention strategies, Banks increasingly need On-Demand accurate customer feedback Data. VoCAL bridges that vital need.
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