Mobile Application Benchmarking | Enhancing Digital Experience

Your mobile banking application need a periodic independent assessment of performance in order to be the front runner in their chosen markets and segments. This assessment is to be done both ways-looking at what the existing and prospective customers hold and what the peers and competitors are doing and those recommended by analysts who rank these applications.

Stand out in the digital banking crowd with DEEP

Maveric’s DEEP (Digital Experience Enhancement Platform) solution is a next-generation platform, which closely evaluates customer experience quality and provides continuous improvement strategies that assure superior HX. DEEP’s automated analytical engines help banking firms in solving the growing puzzles of

Comprehending usage patterns and customer experience with reliable and analytical insights
Assesses bank’s digital mobile application maturity in its operating ecosystem
Identifies technical issues and bottlenecks that exist within the application and user journeys in comparison to industry standards, benchmarks and competition

Quantifying HX with the forces of DEEP

DEEP’s analytical construct is divided into two lenses.

- DEEP Technical-Lens (T-Lens) evaluates and benchmarks frequently needed feature sets, real-time transaction data, application services, etc required by digital banking clients

- DEEP Customer-Lens (C-Lens) captures customer feedback, complaints and improvement areas through public forums like App Store, Play Store etc and internal customer forums like CRMs, internal feedback reports etc

Voice of Customer App Store, Play Store

Voice of Internal Customer systems (CRM etc)

Ease of Customer Journeys (Business Data)

Application Feature set

Product / Service Quality (Operational Data)

Voice of Engineering Process

Transaction Outcome (Real-time Data)