Aligning to disruption: Emerging trends in the user experience journey
The fact that rapidly evolving technologies are changing the very nature and model of banking is now du jour. New competition, new technologies and changing customer expectations are driving the digital transformation for large established players in banking.
To meet these evolving market and consumer needs, large banks are investing in technologies and software to simplify their business and operating models. Offering a truly digital consumer experience means becoming digital on the backend as well. It means
having a bimodal architecture that helps run the operations smoothly on the core backend and build a responsive open digital platform through which customer can seamlessly use the banking services across channels.
The software development along with product management needs to keep pace with these dynamic technological forces, and consumer needs and preferences. Let’s look at some of the key areas impacting this
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