Driving Growth in Banking: Digital Marketing Mix & Budget

Framework Overview

Introduces a two-step framework for banks. Focuses on optimizing the digital marketing mix. Aims to maximize ROI and budget efficiency.

Identifying Influencing Parameters

Factors include consumer preferences, market competition.Consider regulatory compliance and technological adoption. These parameters shape the bank's marketing strategies.

Building a Sector-Specific Channel Mix

Allocate budgets based on sector needs (retail, corporate, wealth management).  Ensures resource efficiency across various marketing channels. Tailored strategies lead to better outcomes in different banking sectors.