Digital Marketing: Strategies on Brand & Customer Persona

The Strategic Pivot of Digital Marketing for Retention

Digital marketing is now a strategic lever to retain and expand customer bases. Retaining customers is more cost-effective than acquiring new ones.

Tailored Experiences Boost Retention

Personalized, real-time interactions create deeper engagement. Customers expect tailored content, offers, and experiences across digital channels.

Contextualizing Digital Marketing to Sector and Customer Persona

Tailor digital marketing strategies to specific banking sectors and personas. Retail, corporate, and wealth management sectors have unique needs.

The 3-Step Framework for Contextualized Digital Marketing

Convert the brand promise to a customer-centric message. Develop KPIs to measure the success of delivering that promise. Customize the digital marketing mix to reflect the brand promise.