Lars is Sales Director, leading European sales function at Maveric. In this role, he specifically focuses on expanding our footprint in Benelux and Nordic regions through new logo acquisition as well as building an impactful sales organization. With his extensive business domain knowledge as well as networks in Nordics and Benelux, he drives our business development ambition and aligns our organization to successfully deliver high value to our customers in interesting and challenging projects.
Prior to Maveric, Lars was the VP Business Development, Nordics at Sigma Software. He was the first Nordic employee of HCL and has been involved in successful New Logo/New Business development competing with local incumbent contenders and preferred partners by demonstrating Indian value delivery.
Lars has over 30 years of industry experience across all facets of IT, Banking, Financial Services, and Insurance. He has worked with renowned organizations like TCS, HCL, HP, Logical (CGI), and TietoEVRY in the past, and has experience in all areas from Core Banking systems, Payments, Infrastructure to Datacenters. He has been instrumental in building impactful sales organizations for PE companies and successfully enabled the rapid growth of recurring revenue which has led to substantial shareholder value.