Driving Growth in Banking: Digital Marketing Mix & Budget
Framework Overview
Introduces a two-step framework for banks. Focuses on optimizing the digital marketing mix. Aims to maximize ROI and budget efficiency.
Identifying Influencing Parameters
Factors include consumer preferences, market competition.Consider regulatory compliance and technological adoption. These parameters shape the bank's marketing strategies.
Building a Sector-Specific Channel Mix
Allocate budgets based on sector needs (retail, corporate, wealth management). Ensures resource efficiency across various marketing channels. Tailored strategies lead to better outcomes in different banking sectors.